The global toy industry is seeing an increase in custom toys made in China, which provides the customization a customer wants, along with great quality and low production costs. Chinese toy manufacturers have quickly developed the ability to produce toys that are specifically targeted at the various wants and needs of the customer (large brand or small business).
Custom toys are better than regular because they truly are customized to order so each toy will be designed in a way that nothing on the market would be like it. This helps brands or. individuals create their own unique product identity that sets themselves apart from competitors.
All custom toys can be customized to suit all of the possible consumer preferences as well as targeted to the base of consumers’ preferences (i.e., shape, color, size, and sound or other interactive features). This increases the toys appeal and relevance in a particular market. Custom toys can also contain logos, names, and any other design fixes to the product that would express and strengthen brand identity. They are effective promotional tools such as corporate merchandise or a special event.
Because they toys are designed based on the needs and ideas of an owner, custom toys will often include the most recent technological or design features which would not typically be available in a toy that is produced on a mass basis. Personalized items communicate an element of uniqueness and therefore greater emotional value to consumers from a purchase perspective, which leads to higher value perceptions of such items as gifts or collectibles.
Why Choose Custom Toys Made in China?
There are many aspects from toy producers in China that ultimately have advantages in US custom toy development ranging from product design flexibility, ability to meet international/product safety standards, large production scale.
When working with suppliers that will provide OEM (original equipment manufacturer) or ODM (original design manufacturer) products, customers can customize products in a limitless way whether it is shape, color, materials or interactive aspects of the product that they deem necessary.
In addition to this, custom toy factories utilize some of the latest manufacturing technology, have years of experience, and will spend a week to develop a product quickly and efficiently.
Given the larger scales of production and resultant efficiencies toy factories achieve; it is reasonable to expect that the production costs of custom toys in China are relatively lower than that of custom toys from other developed countries. Thus allowing customers an opportunity to deliver more competitive selling prices without sacrificing quality.
However, quality of Chinese custom toys is on par with their affordability, and will pass as safe merchandise internationally according to recognized safety and standards regulations (ASTM-F963, EN71, CE, REACH, etc.), which ensures products are safe for children and therefore acceptable in the international market.
In addition to the quality and affordable productive capacity advantages, China has a multitude of well-integrated manufacturing networks that would simplify the coordination of production and delivery.
Lastly, China has unlimited product variety with a selection of custom toys which should allow customers the freedom of choice and opportunity to find products that best match the identified target market.
Types of Custom Toys from China
Here are some of the main types of custom toys commonly produced.
Custom Plush Toys
Soft and comfortable, plush toys use materials such as velvet, fleece, or cotton fabric. Customization of shape, color, size, and character of the doll is typically available by the toy manufacturer using customer designs. These toys are widely popular for gifts, collections, corporate merchandise or giveaways, and event souvenirs. Additionally, customizations such as embroidered names or logos are are also frequently requested.
Cartoon and Star Character Toys
Often, plush toys are manufactured based on officially licensed popular characters like those based on movies and television series, as well as celebrities. While manufacturers can re-create character designs in detail as mini plush doll, plastic or resin figures (otherwise known as PVC toys). These toys are often utilized as official merchandise or souvenirs, and as collectible fan items.
Interactive and Electronic Toys
The toys can feature technology such as sound sensors, automatic moving parts, LED lights, or app-based educational features, like talking dolls, educational toys with interactive responses, or toy robots. Likewise, custom production of off-the-shelf plush toys allows for design and features tailored to educational, or branding needs.
Realistic Animal and Simulation Toys
The toys can appear to resemble real animals, complete with animalistic details, in detail, their fur texture, coloration and stylized poses. For instance, plush horse, bunny, unicorn, or dinosaur and aquatic animals. The materials for the toys, with the exception of the stuffing, are generally soft and safe are are suitable both child and adult collecting.
Multifunctional Stuffed Toys
Combined with their whimsical designs, these products have a solid practical function. Products like velour plush pillows, backpacks with plush designs, and children’s shoes with plush embellishment combine to showcase multifunctional items for consumers who want toys and items to serve an essential role.
Seasonal and Themed Toys
Manufacturers produce toys for specific occasions or seasons as special products for holidays like, Christmas, Valentine’s Day, Halloween and many other occasions and help to infuse some fun.
The designs can differ based on the intended theme, such as Santa Claus dolls for Christmas, hearts for Valentine’s Day, horror characters for Halloween or other themes that align with relationships or celebrations which makes the product relevant, especially in connection to the celebration and fun.
Custom Knitted Toys
These toys are generally made out of knitted fabrics or textiles such as polyester, cotton or natural fiber blends. The unique texture of knitting gives the impression of something made by hand rather than manufactured in large quantities. Many consumers are interested in knitted toys and other products because they are perceived as recyclable and eco-friendly and safe products for children.
Keychain Toys and Miniatures
These smaller toys are usually small miniatures in the form of key chains or charms for handbags. The designs can be customized with a company logo, cartoon characters, or any other shape of your choice. These toys have promotional value as souvenirs, especially because they are portable.
One company that specializes in Custom toys made in China is Buy China Toys. The company leverages these advantages to provide high-quality custom products to global clients. With a focus on innovation, adherence to international safety standards, and flexible production capabilities, Buy China Toys is a prime example of how a toy manufacturer can meet custom toy needs professionally and reliably.